Corporate Media Outlet Has Reportedly Shed Nearly 90% of Digital Readership in Only 4 Years

DAILY CALLER NEWS FOUNDATION—The Washington Post’s web traffic has taken a nosedive since 2021, with its digital readership declining by nearly 90%.

The outlet, owned by billionaire Jeff Bezos, had around 22.5 million daily active users in January 2021, according to Semafor. As of the middle of 2024, however, that number had fallen to just 2.5 million-to-3 million.

The corporate media outlet has also seen an immense drop off in revenue, which decreased from $190 million in 2023 to $174 million in 2024. On Tuesday, the Post began laying off approximately 4% of its workforce in a bid to improve its financial health, with the outlet’s publisher revealing in May that it had lost $77 million in the last year.

The newspaper lost over 200,000 subscribers in October alone, after deciding not to endorse a presidential candidate. Bezos reportedly quashed the Kamala Harris endorsement.

A slew of Post staffers who supported Vice President Kamala Harris resigned following the decision, including Editor-at-Large Robert Kagan and journalists David E. Hoffman and Molly Roberts.

Sally Buzbee, the Post’s top editor, stepped down in June after three years in the role. The Post did not provide a reason for Buzbee’s departure or include a statement from her, but her exit reportedly followed her objecting to Lewis’ plans for a reorganization.

A wave of high-profile reporters also left the Post following the November presidential election, including Josh Dawsey and Tyler Pager. Veteran opinion columnist Jen Rubin also reportedly left the outlet to start a new media publication with President Joe Biden’s ethics czar Norm Eisen, CNN reported Monday.

Jeff Bezos has a net worth of over $230 billion, according to Forbes, and purchased the Post from the Graham family for $250 million in 2013.

The Amazon founder was one of a slew of tech moguls to congratulate President-elect Donald Trump following his November victory, joining Meta CEO Mark Zuckerberg, Apple CEO Tim Cook and Google and Alphabet CEO Sundar Pichai. Bezos also reportedly donated $1 million to Trump’s inaugural fund in December.

The Post did not immediately respond to a request for comment.

Originally published by The Daily Caller News Foundation.

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