Google Trashed For Holiday Shopping Ad Featuring Man Dressed Like A Woman

Google is being mocked for a new ad for holiday shopping which features a man dressed as a woman shopping for skincare.

In an Instagram post sponsored by Google, influencer Cyrus Veyssi laments his dry skin. “I’m so dry,” he pouts while looking at his reflection. “This winter dryness is not it, especially when I have so many holiday looks to pull off. Thankfully, I know just the thing.”

The scene cuts to Veyssi searching his phone for skincare products on Google. “And it’s in stock nearby!” he exclaims. “Hydrated skin is a gift to everyone, no wrapping needed,” he continues while walking through a store. “Happy holidays to me!”

Christmas ad from Google. Dear Lord.pic.twitter.com/O6ML2Li9c4

— End Wokeness (@EndWokeness) December 11, 2024

Reactions online have been mostly negative. 

“Google is canceling women. Bizarre marketing strategy,” one person replied.

“My ideology is whatever is necessary to stop this bulls***. I’m tired of this,” another person wrote.

“Google is Bud Lighting it this Christmas,” a third person added, referencing the beer brand losing $1 billion in market share after they partnered with trans-identified influencer Dylan Mulvaney last year.

Asked by The Daily Wire about the backlash against the ad, a Google spokesperson said in a statement, “Everyone likes to find a good deal and save money. That’s why we’re promoting Google Shopping as the best way to do that. To put it in perspective, this was a single sponsored Instagram post, representing a fraction of a percent of a much wider Google Shopping campaign.”

Veyssi, who identifies as non-binary and uses they/them pronouns, has over one million followers across TikTok and Instagram combined. 

CHECK OUT THE DAILY WIRE HOLIDAY GIFT GUIDE

The social media influencer’s content is filled with messaging pushing LGBTQ ideology and social justice issues, plus his ongoing effort to relate with his straight Iranian father.

In one TikTok video, Veyssi talks down to men by imploring them to use Windex to clean their hair out of the sink post-shave, insisting that it makes them “masculine” and “super strong.” He delivers this plea while wearing bright red lipstick and a low-cut tank top that shows his chest hair.