Kelce Brothers Sign $100M Deal For Their ‘New Heights’ Podcast: Report

Jason and Travis Kelce just inked a major deal for their podcast rumored to be worth more than $100 million, according to an unnamed source.

According to a report from Variety, the NFL brothers have a three-year deal with Wondery, an Amazon company that will have exclusive rights to their popular “New Heights” podcast.

Travis currently plays tight end for the Kansas City Chiefs, and Jason retired earlier this year after playing 13 seasons with the Philadephia Eagles.

The outlet noted that going forward, starting Wednesday, Wondery will have global distribution rights to all audio and video episodes of “New Heights,” including an extensive back catalog of all previous content. The company will also have rights to international audio adaptations of the podcast and will hold exclusive rights to monetize and distribute episodes, the outlet noted.

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Wondery+ subscribers will be able to access the podcast ad-free. 

“We couldn’t be more excited to team up with Wondery for the next phase of ‘New Heights,’” the Kelce brothers said in a statement. “We love this show, and the fanbase that has grown with us over the last two seasons. Wondery understands the shared vision and will offer a wealth of experience and resources to take us to ‘New Heights’! We are going to create some groundbreaking moments together through this partnership. We are thrilled to start Season 3 — see you soon, 92%ers!”

Wondery CEO Jen Sargent also spoke of the partnership, saying its appeal extended well beyond just sports fans. “‘New Heights’ on the surface is a sports podcast, and sports is such a well-listened-to category,” she said. “But it’s become a cultural phenomenon — they’re in that cultural zeitgeist.”

Besides just talking football, the brothers use their podcast to discuss a variety of timely topics and interview celebrity guests. 

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Travis has been making headlines recently for his high-profile relationship with singer Taylor Swift. Rumors of their relationship began last summer when Travis mentioned on an episode of “New Heights” that he wanted to give the Grammy winner a friendship bracelet with his phone number when “The Eras Tour” came to Kansas City. 

“This all started when Travis [Kelce] very adorably put me on blast on his podcast, which I thought was metal as hell,” Swift said later of the beginnings of their romance. “We started hanging out right after that. So we actually had a significant amount of time that no one knew, which I’m grateful for, because we got to get to know each other.”

Swift attended many Chiefs games during the 2023-2024 season, leading to an uptick in television viewers and media coverage.