The Greatest Journey: Why Chevrolet Wins Christmas Again

If there were an award for the most moving Christmas ad every year, Chevrolet would win it hands down, no questions asked.

Last year, Chevy ran a heartbreaking commercial of a grandmother suffering from what appeared to be Alzheimer’s and a granddaughter who took her for a drive to rekindle memories. As they drove, memories came back to the grandmother, and when they returned home, the grandmother recognized her husband and her family.

This year, Chevy’s ad showed a middle-aged husband and wife traveling to their children’s home for Christmas, and the memories they shared of raising their kids as they recognized familiar sites along the well-traveled route.

“Are we feeding an army?” the husband asks as they prepare to leave. “Pies are in the fridge,” the wife responds succinctly. As they walk to their 1987 Chevy Suburban, the scene flashes back to another time they were leaving when their son was a toddler and their daughter was not much older, as the husband calls for the dog.

Back to the present: The husband, driving, turns to the quiet and pensive wife, suggesting, “Don’t keep all the good stuff to yourself.”

“I was just thinking about the first time that we did this drive,” she confesses, laughing, “The great diaper explosion of 1992.”

As they pass a Christmas tree farm, the scene flashes back to when their daughter and son were young children laughing as they drive along with a tree strapped to the top of the car.

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Passing an ice skating area outside, we flash back to their pre-teen daughter throwing a pair of ice skates in the car; then remembering the two kids arguing as the father said, “I will turn this car around right now,”: recalling when their daughter, now college-age, said tearfully from the back seat, “I don’t want to go back to college; he doesn’t even like me” as the mother comforted her and the brother consoled her by saying. “The guy’s not even cool enough for you, anyway”; and then finally arriving at their children’s home as the mother says wistfully, “They never made it easy, did they.”

The father replies, “Well, did you want it to be easy?” prompting the mother to respond, “No, I wanted it to be just like it was.”

As the family hugs and walks into the house, the screen offers, “The greatest journey is the one we take together.”

This holiday season, make the kind of memories you'll never forget. Happy Holidays from Chevy. pic.twitter.com/SpZVDviMqk

— Chevrolet (@chevrolet) November 26, 2025

Watch Chevy’s 2024 Christmas ad below: