Viral Ad Calls Out Nike For Being Silent About Female-Only Women’s Sports

A new ad from the pro-women’s sports brand XX-XY Athletics went viral after it called out the athletic brand Nike for being silent about supporting female-only women’s sports amid the transgender insanity.

“Chills! Powerful ad by @xx_xyathletics in honor of Real Women’s Day tomorrow [Oct. 10],” former collegiate swimmer and outspoken women’s sports advocate Riley Gaines wrote in her post on X.

“It’s not hard to stand up for women and girls, so why won’t @Nike just do it?” she added.

Gaines — who is also brand ambassador for the company — made the post on Wednesday, and by Thursday, it had garnered 1.8 million views.

Chills! Powerful ad by @xx_xyathletics in honor of Real Womens Day tomorrow. ????????????

It’s not hard to stand up for women and girls, so why won’t @Nike just do it?pic.twitter.com/A1OJZljEzr

— Riley Gaines (@Riley_Gaines_) October 9, 2024

The ad, titled “Dear Nike,” features nearly a dozen girls of all different ages asking Nike simply, “Why won’t you stand up for me?”

“Why do you claim to support women and girls, yet when we need you most, you remain silent?” a group of the young girls say in the clip. “Today, males are claiming our identity, our sports, our spaces.”

“Men and boys are stealing opportunities, medals, trophies, and our future,” a few more girls add. “And it is not fair or just. In fact, it’s awfully dangerous, yet you refuse to use your platform to stand up. You say you’re for social justice and progress, so why do you allow men’s rights to come before ours?”

“See, with a big platform comes an even bigger responsibility,” the girls in the ad continue. “You have a chance to do the right thing, not just do the easy thing. So we’re asking you, Nike, as the biggest voice in all of sports, will you stand up for me? Will you just do it?”

A hashtag at the end of the ad reads, “#SaveWomensSports.”

Podcast host and journalist Megyn Kelly reacted to the ad, writing on X, “Woah. Chills. Will you, @Nike?”

Former ESPN anchor Sage Steele also saw the ad and wrote, “Wow.  LOVE this new ad called ‘Dear Nike’ by @xx_xyathletis. Tomorrow is #XXDay so please join us in asking @Nike to do the right thing by standing up for girls & women by keeping boys & men OUT of our sports.”

She also credited the company’s founder, former top Levi executive Jennifer Sey, with doing a great job with the ad.

Sey — who was ousted as brand president at Levi Strauss & Co. after more than 20 years with the company when she spoke out against COVID policy issues — shared the ad and wrote, “Hey @Nike will you actually do the right thing?”

Related: Fourth University Women’s Team Refuses To Play Against Trans-Identifying Male