WATCH: Jaguar dubbed ‘Bud Light 2.0’ after releasing ad with androgynous models

Auto company claims 'the story's still unfolding' in response to backlash online

Nov 20, 2024 - 18:28
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WATCH: Jaguar dubbed ‘Bud Light 2.0’ after releasing ad with androgynous models
(Photo by Joe Kovacs)
(Photo by Joe Kovacs)
(Photo by Joe Kovacs)

(FOX BUSINESS) — Jaguar could be facing its own Bud Light moment after online backlash to a new ad on Tuesday.

The car brand released a new promotional video debuting its reimagined logo on its X account under the slogan “Copy Nothing.”

The ad featured androgynous models in brightly colored, over-the-top outfits, including one man wearing a dress, along with other slogans such as “create exuberant,” “live vivid,” “delete ordinary” and “break moulds.”

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Fibis I am just an average American. My teen years were in the late 70s and I participated in all that that decade offered. Started working young, too young. Then I joined the Army before I graduated High School. I spent 25 years in, mostly in Infantry units. Since then I've worked in information technology positions all at small family owned companies. At this rate I'll never be a tech millionaire. When I was young I rode horses as much as I could. I do believe I should have been a cowboy. I'm getting in the saddle again by taking riding lessons and see where it goes.