Dove Slammed For Using Masculine Model To Advertise Women’s Products … Again

Dove is at it again. The “woke” personal care company was blasted on social media this week for appearing to use a male model to advertise women’s hair products.

In a six-second ad posted by Dove on Facebook in February, the model promotes the company’s “intensive repair” hair products, but social media users noticed that something was off.

“This is a real commercial by @Dove. Another woke company trying to erase women,” wrote Libs of TikTok.

This is a real commercial by @Dove

Another woke company trying to erase women.pic.twitter.com/I0Dc21sTzO

— Libs of TikTok (@libsoftiktok) May 12, 2025

On Facebook, Dove limited users’ ability to comment on the video. Most of the reactions to the post were the laughing emoji, and another big chunk of the reactions were the angry emoji.

Screenshot: Dove/Facebook

Dove did not respond to a request to comment. 

Dove, which falls under the umbrella of uber-woke mega corporation Unilever, has a history of using trans-identifying men to portray women in advertisements. For example, in 2017, Dove featured a man who claimed to be a woman in a commercial about mothers. Dove’s #RealMoms commercial showed Shea, a man, alongside his spouse and baby. 

“You get people who are like, ‘What do you mean you’re the mom?’” Shea says in the commercial. “We’re like, ‘Yep, we’re both gonna be moms.’”

After Dove’s latest stunt, many people on social media said this was the last straw for them. 

“I don’t buy their products, but my wife does. I guarantee you she won’t be buying any more  @Dove products after I show her this commercial. Didn’t Bud Light teach anybody anything?” said X user HaveBlue77. 

“I always buy Dove soap, shampoo, and conditioner. Time for a change,” added @darkangelradfem. 

Another social media user, @King_ape6 wrote, “Good thing I use @JeremysRazors products.” 

That is a good thing. Because Jeremy’s Razors will never go along with the lie that men can be women. It’s offensive and just plain wrong. 

And Jeremy’s Razors offers a bevy of alternatives to all the woke products in your bathroom, including razors, shave cream, shampoo, body wash, and deodorant. Right now, you can save up to 47% off on Jeremy’s Razors as we celebrate Father’s Day. Men and Women deserve a personal care company that respects them for who they are and doesn’t pretend that any hairy dude can just choose to identify as the finer sex.

Jeremy’s Razors shares common ownership with The Daily Wire.