Newly-Released Memos Reveal All The Good PR Advice Kamala Ignored During Her Campaign

Recently released memos from former Vice President Kamala Harris’s 2024 presidential campaign reveal the Democrat’s public relations struggles in the waning days of her failed White House bid.

The memos — first reported by Josh Dawsey, Tyler Pager, and Isaac Arnsdorf in the forthcoming book “2024: How Trump Retook the White House and the Left Lost America” — were written by Maria Comella, a PR consultant who also served as chief strategist for Chris Christie’s 2024 presidential campaign.

In multiple instances, Comella urged Harris to “Call out the Democratic Party for missing the mark on public safety in US cities.” The memo notes that Harris should demonstrate her willingness to criticize Democrats on top of “Trump’s chaos.”

The memo also urges Harris to appear on Joe Rogan’s podcast, noting that the host “will be looking for authenticity and it’s an opportunity to differentiate in style. Be honest about mistakes. There is a natural leadership contrast with Trump who can never admit when he is wrong.”

President Donald Trump joined Rogan’s show in late October, after which Rogan endorsed. In response, Harris’s campaign complained that Rogan misled them in a malicious attempt to sabotage her presidential run.

Rogan retorted that the Harris campaign “never agreed to do the show. None of that’s true … They also said that they sent someone down here to the studio to do a walk-through of the set. That’s not true.”

The memo lists former The View cohost Meredith Vieira and sports podcaster Bill Simmons as alternatives to Rogan. Harris never joined Rogan, Vieira, or Simmons, but did make an appearance on the explicit podcast “Call Her Daddy.”

In accompanying memos published in the same book, Harris was urged to distance herself from then-President Joe Biden, who had only recently dropped out of the race.

Referring to the Biden administration’s disastrous border policies, the memo told Harris not to “waste time defending what has happened. Acknowledge the mistake, define the problem and how we have to act moving forward.”

“It turns out it is okay to acknowledge mistakes and failures– particularly if it shows voters where the Vice President is different from President Biden,” the memo reads.

Harris infamously refused to critique Biden’s handling of the border in a “60 Minutes” interview, during which she was asked repeatedly about the issue. Instead, she blamed the massive influx of illegal aliens on Congress.

The memos also mention issues with vocal Trump opponents, including former Rep. Liz Cheney (R-WY).

“In many instances, the voices who are willing to speak out publicly in support of Vice President Harris are imperfect messengers who are viewed with a skeptical eye by the audiences you still need to persuade,” the memo reads.

The book in which these memos were published also details how Harris was urged to steer away from using the events of Jan. 6th as the crux of her argument in a late October speech in Washington, D.C.

Instead, Harris concluded her speech  by saying Trump “is the person who stood at this very spot nearly four years ago and sent an armed mob to the United States Capitol to overturn the will of the people in a free and fair election, an election that he knew he lost.”