NFL To Remove ‘End Racism’ Message In Super Bowl End Zones: Report

The NFL has reportedly sent the word to remove the messaging “End Racism” from the end zones for Super Bowl LIX in New Orleans on Sunday.

It will be the first time since February 2021 that the message “End Racism” has not appeared in a Super Bowl end zone. According to multiple sources, when the Kansas City Chiefs and Philadelphia Eagles players take the field at the Caesars Superdome, the messaging in the end zones will read, “It Takes All Of Us” and “Choose Love,” the Athletic reported. 

From @TheAthletic: Sunday’s Super Bowl will mark the first time since February 2021 that “End Racism” is not included as a message in the back of the final’s end zone, according to league sources. https://t.co/uyz2HSBFGj

— The New York Times (@nytimes) February 4, 2025

“We felt it was an appropriate statement for what the country has collectively endured, given recent tragedies, and can serve as an inspiration,” NFL spokesperson Brian McCarthy said of the chosen messages, noting the terrorist attack in New Orleans’ French Quarter last month, the recent plane crash near Reagan Washington National Airport, and the wildfires that destroyed communities in Southern California.

The news follows reports that President Donald Trump will become the first sitting U.S. president to attend the NFL’s biggest game. A White House official told CNN on Tuesday that Trump is expected to attend the Super Bowl with guests that could include House Speaker Mike Johnson (R-LA).

The heavy security planned for the game will be heightened even more for the president’s attendance, according to CNN. The Super Bowl will take place just over a month after a radical Islamic terrorist drove a truck through a crowd on Bourbon Street on New Year’s Day, killing 14 people.

In 2018, the league initially launched its “Inspire Change” platform, and two years later, slogans like “Stop Hate,” “End Racism,” “It Takes All of Us,” and “Choose Love” started to make an appearance along end-zone borders, the outlet noted. However, the changes didn’t happen until after George Floyd’s death in 2020. 

Despite the reported messaging move for the Super Bowl, NFL Commissioner Roger Goodell praised DEI (diversity, equity, and inclusion) efforts at the club-employment level and said it wasn’t going anywhere.

“We got into diversity efforts because we felt it was the right thing for the National Football League,” Goodell said. “And we’re going to continue those efforts, because we’ve not only convinced ourselves we’ve proven it to ourselves — it does make the NFL better.”

Related: Trump To Become First Sitting President To Attend Super Bowl