Target Tried To Please Everyone. Now Nobody’s Happy.

Just yesterday, Target announced that its longtime CEO Brian Cornell is stepping down after a decade of leadership. Beginning February 1, 2026, Michael Fiddelke, a 20-year company employee, will assume the top role, as Target flounders amidst slipping profits, stubborn boycotts, and growing public distrust.

Sales dipped 1% in the most recent quarter, and profits fell 19%. While the retailer mostly blamed some of the economic woes on uncertainty about Trump’s tariffs, the reality is that consumers on both ends of the political spectrum are turning away, leaving a once-beloved brand caught between an ideological rock and a hard place.

First, the retailer prominently displayed “Pride” merchandise front and center at their stores, sparking outrage among many Americans. And it wasn’t just rainbow-themed baby onesies (though they did have those, too). In 2023, the store offered customers “tuck-friendly” swimsuits with extra crotch coverage. 

Yes. Seriously. 

Then Target heeded the eventual boycotts and rolled back some of their DEI initiatives right around the time of Trump’s inauguration in January 2025.  

“…As a retailer that serves millions of consumers every day, we understand the importance of staying in step with the evolving external landscape,” a company spokesperson said at the time, mentioning how they’d stop reporting to external diversity groups like the Human Rights Campaign’s Corporate Equality Index and would cease trying to target black owned businesses to build up their product assortment.

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This move led to meltdowns from outraged leftists, proving the old adage about trying to please everyone and winding up just making them all boycott your business instead. 

While Target stumbles around trying to figure out which way the cultural wind is blowing, smart men have already moved on to brands that never wavered. Jeremy’s Razors didn’t spend the last few years getting whiplash as they ricocheted between woke virtue signals and damage control — they’ve been consistent from day one. Jeremy’s makes razors for men who know there are only two genders and aren’t afraid to say it. The Precision 5 Starter Set delivers barber-grade blades and a moisturizing aloe strip that’ll give you a smoother shave than Target’s executives trying to backpedal their way out of bankruptcy. You can try it now for just $7.99.

Unlike corporations that cave to every social media mob, Jeremy’s Razors stands firm on values while delivering products that actually work. Take the Legendary Bundle — it’s got everything you need to ditch the companies that hate you: razor cartridges, shave cream, after-shave balm, body wash, shampoo, aluminum-free deodorant, & more. All of it’s paraben-free, sulfate-free, phthalate-free, and most importantly, woke-free. While Target’s trying to figure out which bathroom to put their “tuck-friendly” swimwear in, Jeremy’s is focused on making products for real men who don’t apologize for existing. 

The lesson here is simple: when you try to please everyone, you end up pleasing no one. Jeremy’s Razors chose their side from the beginning — the guys who work hard, stand by their principles, and refuse to let corporations lecture them about masculinity being toxic. So while Target’s new CEO spends his time cleaning up the mess left behind by years of pandering to progressives and draining the personality from their brand, you can get back to what matters: a damn good shave without the shame.

As Target confronts its downward spiral with leadership changes, dipping sales, and ideological backlash, Jeremy’s Razors offers something rare in today’s marketplace: a dependable company unswayed by leftist social trends. 

So if you’re tired of the theatrics and ready for a brand with substance, choose Jeremy’s instead.

And if you bought your last razor at Target, it’s definitely time to make a change.

Jeremy’s Razors shares common ownership with The Daily Wire.