The Daily Wire Launches 100% AI-Generated Commercial Ahead Of Super Bowl Weekend

It’s the biggest weekend of the year for commercials, and just in time, The Daily Wire’s razor line Jeremy’s Razors is unleashing a historic first: a fully AI-generated commercial that cuts through the noise of corporate virtue-signaling with sharp wit, bold messaging, and a smooth shave.

Following the massive success of “The Greatest Commercial Ever,” (2022; 23 million total views) that debuted the razor brand, and its sequel “The 2nd Greatest Commercial Ever” (2024; 12.3 million total views) — the latter lampooning the modern advertising industry’s DEI obsession, with Siaka Massaquoi starring as Black Jeremy — Jeremy’s Razors’ latest ad, crafted by AI from start to finish, delivers a hilarious and unapologetic message: masculinity isn’t toxic, it’s essential. 

The ad is part of a broader vision The Daily Wire has to move into the age of AI. “Many will balk at this ad, claiming we replaced some number of jobs with AI,” said Daily Wire co-CEO Jeremy Boreing. “But the truth is this ad couldn’t exist without this new technology. AI presents huge new challenges, but it brings with it enormous new opportunities, too. Across Daily Wire Ventures, we are embracing AI so that we can be a part of answering those challenges and maximizing those opportunities. AI will be disruptive. It will create change, and change is never easy. But AI will not replace humans. It will only replace humans who do not embrace AI. We intend to be leaders in our field and to help build the future – not to fight against it.”

We spent over $1M *each* on the first two @jeremysrazors commercials.

On this latest one, we spent like forty-seven. Dollars.

AI is here. It presents many new challenges. It presents many new opportunities, too.

This commercial couldn’t have been made without AI. Or, at least,… pic.twitter.com/n88JXwZ3IQ

— Jeremy Boreing (@JeremyDBoreing) February 6, 2025

The AI-generated spot isn’t just an experiment in tech — it’s a perfect showcase for the radically redesigned 2nd Generation Jeremy’s Razor, now available on Amazon Prime, Walmart.com, and the Jeremy’s Razors’ official store. Launched in 2024, the sophomore line features a new ergonomic handle, more blade options (Sprint 3 for a quick clean shave and Precision 5 with a detail trimmer), increased flexibility, and an updated lubricating strip. 

While woke corporations like Harry’s Razors and Gillette poured resources into ideological agendas, Jeremy’s Razors was launched in March 2022 in response to Harry’s Razors cutting ties with The Daily Wire for affirming biological reality. In just three days, the brand’s Twitter account surpassed Harry’s in followers, and within a week, 45,000 razor subscriptions were sold. Since then, Jeremy’s Razors has expanded into a full men’s grooming line, introduced women’s razors (because, yes, women are different than men), and even launched Jeremy’s Chocolate, a viral response to Hershey’s woke misfire on Women’s History Month. Jeremy’s Razors has brought in more than $50 million in revenue for the Daily Wire to date, growing year-over-year: from $10 million in 2022, to $19 million in 2023, and more than $20 million in 2024. 

With its latest buzzy commercial, Jeremy’s Razors is proving the future is AI-powered and razor-sharp — because woke was always too dull to last. Watch the AI-generated commercial now and get your 2nd-Gen Jeremy’s Razor at jeremysrazors.com.