White House Tells House Republicans How to Market ‘Big, Beautiful Bill’ to Gen Z Voters

Senior White House officials told House Republicans to break down the Republican megabill to young voters on new media platforms, like comedian Joe Rogan’s podcast, sources familiar with the meeting told The Daily Signal.

Press secretary Karoline Leavitt, deputy chief of staff James Blair, and Trump campaign pollster Tony Fabrizio held two meetings Wednesday morning at the Capitol Hill Club—one for members followed by one for chiefs of staff and/or communications directors. All GOP offices were encouraged to have one staff member attend if possible, a source familiar said.

The meetings focused on how House Republicans should pitch the “One Big, Beautiful Bill Act” to voters in the upcoming 2026 midterm elections.

Officials encouraged GOP members to seize on a particularly persuadable demographic of independent voters—Generation Z.

Young voters are less partisan and less polarized than their elders, and they consume new media content rather than watching legacy media news channels like CNN, the officials said.

House Republicans should try to make new media appearances and break down what the bill does in a digestible way for newer voters, rather than getting in the weeds, the officials said. This strategy puts Republicans on offense: As Democrats seek to spin the bill as cutting Medicaid benefits for the elderly, Republicans will explain how the bill benefits working class Americans.

“They said, ‘The reason Trump went on Joe Rogan was to reach that audience,'” Rep. Mike Simpson, R-Idaho, told The Daily Signal. “If all you are on is on ABC, NBC, CBS, MSNBC, Fox News, you’re wasting your time because you need to be out on that other media where all of these younger people that we’re trying to get out to vote because they’re Republicans, or the majority of them [are]. They get their media from these other platforms.”

President Donald Trump’s campaign had great success reaching voters who don’t get their news from traditional media sources.

In the weeks before Election Day, Trump shunned CBS News’ “60 Minutes” and other corporate media outlets in favor of modern-day influencers like Joe Rogan, Theo Von, and Logan Paul. Megyn Kelly, whose show is regularly among the top 10 podcasts, joined Trump on the campaign trail in Pittsburgh. These interviews accumulated more than 100 million views.

Republicans were told that Democrats were doing a better job on “Big, Beautiful Bill” messaging.

The White House officials said young Democrats know all the negative talking points of the bill better than young Republicans, a Republican congressperson who attended the meeting told The Daily Signal.

“[Democrats] focused down to two things, taking food out of mouths of babes with SNAP cuts and Medicare cuts, and it’s for tax breaks for billionaire and gazillionaires and all that kind of stuff,” Simpson said.

“Ours has been too broad, because there’s too much in it, and it’s hard to focus it down to what it is and what’s important to people and stuff,” he continued.

The White House officials told Republicans to focus on what in the act appeals most to voters: tax cuts for overtime pay, no tax on tips, tax cuts for seniors, and the child tax credit, according to Simpson.

Rep. Kat Cammack, a Republican from Florida who is one of the youngest representatives, said the White House’s urging to appeal to young voters through new media is common sense to her.

“We’ve worked really hard to build our social media following, and we’ve noticed the results,” she told The Daily Signal.

“It was not new information, but I think it’s good for the conference as a whole to hear,” she continued.

Rep. Mike Haridopolos R-Fla., agreed with the White House that House Republicans need to adapt to the new media environment.

“It’s a changing media environment, and we need to be more responsive to that, and I’ve seen that having three young kids,” he said.

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