EXCLUSIVE: Coca-Cola Blasted As ‘Woka-Cola’ Over Support For Men In Womens’ Sports And DEI

Coca-Cola is being blasted as “Woka-Cola” in an ad campaign highlighting the company’s support for men playing in women’s sports and its diversity, equity, and inclusion (DEI) agenda.

The ad campaign from Consumers’ Research hones in on the company’s leftwing advocacy and will feature a mobile billboard moving around Coca-Cola’s headquarters and museum in Atlanta.

“Coca-Cola should just call itself ‘Woka-Cola’ since it insists on putting woke politics ahead of its consumers,” Consumers’ Research Executive Director Will Hild told The Daily Wire. “Americans have made it abundantly clear that they want companies to stop pushing radical political agendas, but Coca-Cola refuses to listen.”

Consumers’ Research also sent out a “woke alert” highlighting Coca-Cola’s corporate advocacy for allowing men to play in women’s sports leagues and their broader support for the transgender movement. The organization previously hit the corporation over their support for DEI and their links to China.

Coca-Cola now sits on the advisory council of the Centre for Sport and Human Rights (CSHR), a leftist organization that advocates for “the inclusion of transgender athletes” in leagues that do not reflect their biological sex.

The group celebrated “the first openly transgender woman to compete” in the Olympics, male bodybuilder Laurel Hubbard.

#WomensHistoryMonth

Laurel Hubbard made history in 2021 as the first openly transgender woman to compete in the Olympic Games.

At Tokyo 2020, the New Zealand Olympics committee said Hubbard was a “really important role model” who “opens up a conversation about inclusivity” ???? pic.twitter.com/amFZCjQM7p

— Centre for Sport & Human Rights (@SportandRights) March 30, 2022

CSHR is also behind a guide on “transgender, nonbinary, and intersex inclusion” at the 2026 FIFA World Cup. The guide says boys to be allowed to play in girls’ youth soccer leagues, requires the use of gender neutral language, and encourages FIFA to “diversify hiring practices.”

“Instead of backing away from unfair and unpopular positions like men in women’s sports and racist DEI policies, Coca-Cola has senselessly decided it cares more about catering to woke activists than sound business decisions,” Hild said.

But Coca-Cola’s allegiance to the transgender movement doesn’t end with the CSHR. The Coca-Cola Foundation also gave $150,000 to the Transgender Law Center (TLC) to back “leadership development and skill building for transgender activists and allies.” The far-left TLC has also filed an amicus brief against Tennessee’s law defending children from medical sex-change interventions, including cross-sex hormone therapies and surgeries that threaten to sterilize children.

The corporation also backed the Trevor Project, a far-left organization that advocates for children undergoing irreversible transgender medical procedures, to the tune of at least a quarter million dollars. The organization runs a secretive online chat site for children who believe that they are the opposite gender, children to discuss their sexuality with adults without their parents’ knowledge.

Coca-Cola gave another $50,000 to a far-left organization called Startout, which is dedicated to “empowering LGBTQ+ entrepreneurs” who will become an “essential driver of inclusivity and social progress.” And the Atlanta Pride Festival counted Coca-Cola among its partners in October 2024. The event featured a “family fun zone” and a drag queer story hour for young children.

The corporation’s adherence to leftwing dogmas extends beyond transgenderism and to the DEI agenda, with Coca-Cola claiming that the ideological approach was a “strategic business priority” that was “critical to the company’s success.” The corporation opposed one shareholder proposal that would have prompted the company to issue a report exploring if its DEI policies created legal issues pertaining to race and sex-based discrimination.

Coca-Cola is also making effort to diversify its leadership in the name of DEI, writing that “it is our aspiration by 2030 to have women hold 50% of senior leadership roles at the company and in the U.S. to have race and ethnicity representation reflect national census data at all levels.”

A wide range of companies have recently dropped their DEI programs in the midst of a broader cultural shift against the ideology. Now Consumers’ Research says that it is time for “Woka-Cola” to follow suit.

“If Coca-Cola wants to win back the trust of consumers, it must end its woke ways. Until then, Consumers’ Research will continue to put these companies on blast,” Hild said.