Super Bowl Commercials Ignore A Massive Cultural Shift, Pit Men Against Women In Sports

If we’ve learned anything from the past few months it’s that the American people have drawn a clear line in the sand on women’s sports. Women should compete against women and men should compete against men. Apparently, the NFL and Nike missed that lesson, or they just don’t care.

On Super Bowl Sunday, two ads — one from the NFL and another from Nike — were promptly blasted by social media users. In the NFL’s commercial, the league suggests that girls can play football just as well — or even better — than boys. The ad begins with some nostalgia, taking place in a typical high school in 1985, but the viewer quickly realizes that this commercial isn’t about the nostalgia of the ’80s — it’s about making fun of how people thought about sex and gender in the ’80s. According to the NFL, that argument is so 1985. In the ad, a young girl shows her quick hand-eye coordination and athleticism in the school hallways and then on the football field, making fools of the toughest guys on the football team. 

The ad cuts to a black screen with the sentence, “Leave the past behind,” before fast-forwarding to the present and showing girls playing high school flag football.

“Let’s make girls flag football a varsity sport in all 50 states,” the commercial reads. 

Nike then gave the NFL a run for its money for the wokest commercial of the Super Bowl. In Nike’s ad, multiple women athletes are shown competing in their sports while a narrator laments all of the things women “can’t” do because of our society’s perceived misogyny. 

“You can’t be demanding, you can’t be relentless, you can’t put yourself first. So put yourself first,” the ad states. “You can’t be confident, so be confident. You can’t challenge, so challenge. You can’t dominate, so dominate. You can’t flex, so flex. You can’t fill a stadium, so fill that stadium. You can’t be emotional, so be emotional. You can’t take credit, you can’t speak up, you can’t be so ambitious, you can’t break records, you can’t have fun, you can’t be proud, you can’t make demands, you can’t keep score, you can’t stand out. Whatever you do, you can’t win — so win.” 

Maybe Nike’s commercial would’ve been received better if the company had taken a stand to protect women’s sports from male athletes.

Of course, there’s nothing wrong with girls playing flag football or with women striving to be better at their sports, but our culture is sick of the woke idea that says men and women aren’t really that different. Last week, President Trump signed an executive order that banned men from women’s sports, an order that was advocated for by countless women who know that it’s unfair to be expected to compete against men. The NFL and Nike are preaching the opposite — that women should pride themselves in trying to be better than men. 

If you thought woke was dead, think again. The Left still has a stranglehold on much of our culture, and we have to keep pushing back, because they won’t let go without kicking and screaming the whole way. At Jeremy’s Razors, we are still pushing back, because we know men and women are different, and we’ve never been afraid to say it. Jeremy’s Precision 5 Razor is made to give a damn good shave to men who know they are men and act like it. It’s not just a razor, and it’s not just a statement; the Precision 5 is the ultimate tool to keep your jawline sharp and your integrity intact.

Because men and women are different, so are their razors. For the ladies who live in reality, Jeremy’s Razor for women is designed with premium blades for silky-smooth shaves, plus a gracefully pivoting head and comfortably curved handle because control belongs in their hands, not progressive corporate boardrooms.

Last week, we released our fully AI-generated commercial that cuts through the noise of corporate virtue-signaling with sharp wit, bold messaging, and a smooth shave.

Our culture is ready to move on from this woke insanity, and we’re leading the march to a better future. Masculinity isn’t toxic and femininity doesn’t need to prove its power by measuring up to men. Both are essential in and of themselves.

Jeremy’s Razors shares common ownership with The Daily Wire.