Turning Point USA Announces Bad Bunny-Free, ‘All-American Halftime Show’ To Rival NFL’s

Turning Point USA confirmed the rumors after speculation grew that the organization would host an alternative to the Super Bowl LX halftime show featuring Puerto Rican recording artist Bad Bunny.

“It’s true, Turning Point USA is thrilled to announce The All-American Halftime Show,” the nonprofit posted to social media on Thursday. “Performers and event details coming soon.”

???? HUGE ANNOUNCEMENT ????

It’s true, Turning Point USA is thrilled to announce The All American Halftime Show.

Performers and event details coming soon.

2.8.2026https://t.co/HBHGfXj6yU pic.twitter.com/HYUs6BqgVL

— Turning Point USA (@TPUSA) October 9, 2025

The announcement follows the NFL and Apple Music, in conjunction with Jay-Z’s company Roc Nation, revealing that Bad Bunny would perform at the 2026 Super Bowl in California.

The artist’s selection was significant because of his past anti-ICE statements, including his refusal to schedule any tour stops in the United States due to alleged fears about his fans being taken into ICE custody at his shows.

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“…There was the issue of — like, f***ing ICE could be outside (my concert). And it’s something that we were talking about and very concerned about,” Bad Bunny said, referring to ICE agents as “motherf***ers” and “sons of bitches.”

Critics also noted that none of the three-time Grammy Award winner’s songs are in English. Bad Bunny, whose legal name is Benito Ocasio, later addressed the backlash he and the NFL received following the Super Bowl halftime announcement, advising viewers to learn Spanish if they didn’t like it.

The Turning Point USA announcement includes a link to an online form where fans can sign up to receive updates about the event. The form includes a survey polling respondents on what type of music they would like featured, with selections including “anything in English,” “Americana,” “Classic Rock,” “Country,” “Hip Hop,” “Pop,” and “Worship.”

The controversy over Bad Bunny being selected as the halftime entertainment sparked a larger debate about recent musical performances at the biggest sporting event of the year. Suggestions came pouring in for an alternative event, with conservative commentator Jack Posobiec posting to X, “Sure would be a shame if @TPUSA hosted a counter-Superbowl halftime show with Creed.” That post went viral.

Other prominent voices floated names of country and rock icons, each known for English-language hits.