Prada Features New Ambassador Wearing Pendant That Erases Israel

Prada is facing fresh backlash after tapping a pro-Palestinian celebrity as a new global ambassador — then featuring him wearing a pendant that erased the state of Israel.

The fashion house recently named Marwan Abdelhamid — the 25-year-old French-Algerian-Palestinian rapper who performs as Saint Levant — as its newest global ambassador. A promotional clip introducing him to tens of millions of followers showed the musician wearing a necklace shaped like a map of “Palestine” that pointedly omitted any trace of Israel, according to social media posts highlighting the campaign.

At past concerts, he’s described Gaza as suffering a “genocide” and accused Israel of a decades-long “occupation.” Even more inflammatory, in the immediate aftermath of mob attacks on Israeli soccer fans in Amsterdam in late 2024, Abdelhamid thanked the assailants from the stage, telling a crowd, “Quick little shoutout to our Moroccan brothers for what they did the other day … thank you for taking care of business.”

Amsterdam Mayor Femke Halsema said that on the messaging app Telegram, “there is talk of people going on a Jew hunt.”

.@Prada wants this to look like fashion.
It isn’t.@saintlevant's necklace shows all of Israel erased and replaced with “Palestine.”
That isn't cultural identity. It is a political statement.

This is how anti-Israel messaging gets laundered into culture as “style.” Prada’s… pic.twitter.com/xlmZ243QD6

— HonestReporting (@HonestReporting) June 30, 2026

In March 2026, Prada officially named Bella Hadid its first-ever Global Beauty Ambassador. Hadid, who is of Palestinian descent, has spent years stirring outrage with incendiary social media posts and public appearances tied to the Israeli-Palestinian conflict.

Her résumé of anti-Israel moments is long: she’s repeatedly chanted “From the river to the sea” — a phrase many Jewish groups and the IHRA’s antisemitism definition characterize as a call for Israel’s destruction — at rallies dating back years. She’s shared graphics suggesting Israel isn’t a legitimate state, marched alongside banners demanding Israel’s elimination, and even posed alongside a man charged in a hate-crime assault on a Jewish man in New York.

Most recently, in late 2023, Hadid posted Instagram stories accusing Israel of war crimes against children and alleging decades of torture and abuse predating the Hamas-led October 7 attacks — claims watchdog groups have flagged as inflammatory and unsubstantiated.

Adding to the optics problem, Prada’s sister label Miu Miu was forced to yank a clothing line back in 2017 after it featured a yellow star patch eerily reminiscent of the badges Nazis forced Jews to wear during the Holocaust, following an outcry from the World Jewish Congress, as JTA reported.