Elon Musk’s PAC Reignites Culture War Fight In Battleground Races

Tech billionaire Elon Musk is going all in on the transgender issue, blitzing the airwaves and digital media with attacks on Democratic candidates in key battleground races over their positions on biological males competing in women’s sports and sex-transition surgeries.

Musk’s America PAC’s first wave of spending is targeting Democratic Senate candidates in four races that could determine control of the U.S. Senate: Alaska’s Mary Peltola, Iowa’s Josh Turek, Texas’ James Talarico, and former Ohio Sen. Sherrod Brown.

“Just two years ago, we fired Sherrod Brown because Brown put the trans agenda ahead of Ohio’s values,” the ad’s narrator says. “Sherrod Brown voted to let biological men play women’s sports. He supported legislation to allow biological men to enter women’s locker rooms and bathrooms.”

The 30-second spot shows vivid scenes of female athletes appearing distressed at a swimming pool, in a women’s bathroom, and inside locker rooms before reminding Ohio voters that they ousted the longtime Democrat just two years ago.

“Brown even backed taxpayer-funded sex changes on children. That’s why we gave Brown a pink slip. Make sure you vote this year. Let’s defeat Sherrod Brown and his radical agenda again,” the advertisement says.

Another ad targeting Talarico shows a transgender athlete dunking on women on a basketball court. 

“Tired of grown men dunking on female athletes? James Talarico voted to let biological men play women’s sports. Not fair. Not safe. Not Texas,” the 15-second ad states. 

The strategy aims to revive a familiar culture-war fight that Trump successfully used in the 2024 presidential election to boost GOP turnout and peel away independents turned off by the Democratic Party’s embrace of the transgender agenda.

New FEC filings show Musk’s PAC, the political group that spent hundreds of millions helping elect President Donald Trump in 2024, reported more than $800,000 in independent expenditures last month, marking the opening burst of what is expected to become a $100 million to $120 million midterm buy by the world’s richest person, The Daily Wire reported. 

The spending follows the former DOGE chief’s reported meeting with Speaker Mike Johnson (R-LA) in Texas to coordinate GOP strategy in the battleground House districts his PAC plans to target.

Musk plans to use his revived operation to prioritize door-knocking, digital advertising, and direct mail to energize conservative voters who typically skip midterms, The Daily Wire previously reported.

Texas is expected to be a major focus. As Musk ramps up the culture-war fight, MAGA Inc., President Donald Trump’s super PAC, has committed $10 million to TV and digital ads in its opening salvo supporting Paxton and opposing Talarico.

Notably, the ads focus more on affordability and kitchen-table issues. The first spot touts Paxton’s economic agenda, including his pledge to double the child tax credit, provide tax breaks for medical expenses, and offer a $50,000 deduction for first-time homebuyers.

With control of both the House and Senate up for grabs, Republicans face headwinds heading into Election Day, including elevated gas prices, the lingering conflict with Iran, and Trump’s low approval ratings. The latest RealClearPolitics polling average gives Democrats a roughly 5.8-percentage-point advantage on the generic congressional ballot.

Hoping to defy history, the conservative movement is descending on Dallas Wednesday to kick off a first-of-its-kind midterm convention, where Trump and Vice President JD Vance will headline a packed lineup of administration officials, lawmakers, and GOP candidates as the party rallies voters with just 55 days until Election Day.

RNC spokeswoman Natalie Baldassarre said the convention will showcase the GOP’s record of “delivering real results.” 

“From historic tax relief and lower prescription drug prices to critical support for farmers and rural hospitals, the President has followed through on his promises to American families and is just getting started,” Baldassarre said Tuesday in a statement to The Daily Wire. “While Democrats remain divided and distracted, Republicans are united behind a shared vision that is restoring opportunity, lowering costs, and making the American Dream attainable again.” 

The Daily Wire will be on the ground in Dallas with real-time reporting, analysis, and exclusive interviews from the convention.

More from this network:
Domains for Sale · GOTPeople.org · TheDSAPlatform · The Truth About Socialism