Fox News Had a Better Election Night Than Republicans
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Freedom Is Back In Style
Summary
Freedom Is Back
In Style
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- Fox News’ prime time midterm election night coverage swamped its cable competition, while also topping CBS News.
- However, viewership dropped as the blue wave became more apparent, leading to CNN topping cable news viewership from 10 p.m. to 2 a.m.
- Fox News also led the way in social media engagements the day following the election.
Fox News had a far better election night than the Republicans.
The cable news network’s prime time coverage of the midterm elections swamped its cable competition, while also topping CBS News.
“Fox News Democracy 26,” co-anchored by Bret Baier and Martha MacCallum, peaked with 4.6 million viewers during the 9:00 p.m. ET hour Nov. 3. Overall, Fox News averaged 4.3 million viewers in prime time, compared to CNN’s 4.1 million and MS NOW’s 3.7 million. It also led in the hours leading up to the polls closing.
However, Fox News viewers did abandon ship after the blue wave hit, and by 11 p.m., CNN and MS NOW were neck-and-neck for the top spot. According to Adweek, CNN ended up leading its competitors between 10 p.m. to 2 a.m.
Meanwhile, “CBS Evening News” delivered its lowest-rated coverage of a midterm election in the 21st century, with 3.8 million viewers and 686,000 viewers in the 25-54 demo.
Fox News also dominated coverage of the election on social media the following day. On Nov. 4, the network ranked #1 against its news competitors in social interactions across Facebook, X, Instagram and TikTok, drawing 11.8 million interactions. This outpaced even The New York Times and NBC News.
Overall, for the week beginning Nov. 2, the outlet continued its cable news dominance, nabbing the top spot for the 43rd consecutive week. Fox News averaged 1.9 million viewers in primetime and 1.1 million viewers across the total day and saw week-to-week growth among both total viewers and the 25-54 demo across both dayparts.
Meanwhile, Greg Gutfeld continues to be the king of late night and beyond.
“Gutfeld! averaged 1.8 million total viewers, spanking Jimmy Fallon and “The Tonight Show,” (1.3 million viewers), ABC’s Nightline (1.1 million viewers), “NBC’s Late Night with Seth Meyers” (895,000 viewers) and CBS’ replacement for Stephen Colbert, “Comics Unleashed” (843,000 viewers).
Meanwhile, “The Five,” featuring Gutfeld, continued its run as the most popular show on cable news, averaging between 3.3 to 4.0 million viewers a day last week.
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I am just an average American. My teen years were in the late 70s and I participated in all that that decade offered. Started working young, too young. Then I joined the Army before I graduated High School. I spent 25 years in, mostly in Infantry units. Since then I've worked in information technology positions all at small family owned companies. At this rate I'll never be a tech millionaire. When I was young I rode horses as much as I could. I do believe I should have been a cowboy. I'm getting in the saddle again by taking riding lessons and see where it goes.
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