‘Sport & State’: Clay Travis Brings His Playbook To The Daily Wire

Clay Travis built one sports media powerhouse. Now he’s launching another and bringing it to The Daily Wire.

Just three weeks after launching Sport & State, a digital sports and culture network, Travis is teaming up with Ben Shapiro’s conservative news site to put the new platform in front of the company’s massive audience of more than 25 million. 

And it’s not just the written content making the jump.

Under the partnership, Sport & State’s sports coverage will be featured on DailyWire.com, while “The Clay Travis & Buck Sexton Show” will soon be available for subscribers to stream across Daily Wire platforms. Sport & State will also receive featured placement throughout those platforms, and audiences can expect future collaborations and appearances involving talent from both companies.

The deal gives Sport & State immediate national distribution while adding a daily sports franchise to The Daily Wire’s programming. Travis, who founded OutKick before Fox acquired the company, also co-hosts “The Clay Travis & Buck Sexton Show,” which reaches 7 million listeners across 550 stations in all 50 states.

“Clay Travis is one of the most talented in the industry at capturing an audience and building a brand,” Daily Wire CEO Mike Richards said. “We are building a coalition of smart and interesting commentators at the Daily Wire that will bring our audience sophisticated sports, culture, and political commentary — Clay has blended all three at Sport & State.”

“This was a natural fit and a partnership that we are really excited to bring to our audience at the Daily Wire,” Richards added.

Travis said the partnership will help Sport & State expand its reach among conservative Americans.

“We are looking to rapidly expand Sport & State and get our content in front of as many patriotic Americans as we can,” Travis said. “The guys over at Daily Wire have been friends of mine for a long time, and I think this new venture is a perfect fit for collaboration.”

“We have missionally aligned companies, so I am confident their audience is going to thoroughly enjoy what we are building at Sport & State,” he added.

The Daily Wire plans to celebrate the partnership at its BaRNC event in Dallas during this week’s historic Republican National Convention.

The Sport & State deal comes as The Daily Wire continues expanding its programming beyond the news. The company just launched its new Sunday show, “The District Club,” and will premiere “Run Hide Fight: Infidels” on September 16. The ’80s-style action thriller centers on radical Islamist terrorists who seize a college campus.

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