Spencer Pratt Ad Channels 90s Sitcom Royalty

The latest ad for Los Angeles mayoral candidate Spencer Pratt is a send-up of the theme song from the 90s sitcom, “The Fresh Prince of Bel-Air.”

The hit show, which first aired in 1990, followed Will Smith’s character as he moved from the dangerous streets of West Philadelphia to live with his well-off aunt and uncle in their Bel-Air mansion. The new ad followed Pratt on a slightly more political journey.

Pratt’s long-shot campaign to unseat Democratic Mayor Karen Bass has seen a dramatic groundswell of support, thanks in part to a number of AI-generated viral ads and a televised debate, and the former reality star posted his latest effort with the caption, “Now this is a story all about how my life got flipped, turned upside down …”

Now this is a story all about how my life got flipped, turned upside down pic.twitter.com/Zes4VRdZxX

— Spencer Pratt (@spencerpratt) May 18, 2026

“…And I had to take a minute to run for mayor, I’ll tell you how I became the prince of a town called Bel-Air,” Pratt said, stepping out of the Airstream trailer that has replaced his Palisades home that burned to the ground in early 2025.

“In West Los Angeles, Palisades, in my backyard is where I spent most of my days,” Pratt sang. The graffiti on the fence behind him screamed “THEY LET US BURN!” in reference to the deadly Palisades fire. “Feeding hummingbirds, relaxing all cool, avoiding all the bums outside of the school, when a couple politicians that were up to no good, started making trouble in my neighborhood.”

“I got in one little fire, my mom got scared, and said, ‘You’re moving in with Harvey Levin in Bel-Air,'” Pratt continued, name-checking the founder of entertainment site TMZ.

“I pulled out from my lot about seven or eight, and I yelled to the rubble, ‘Yo home, smell ya later,'” he added. “I moved to my kingdom, I was finally there, to sit on my throne as a prince of Bel-Air.”

The scene finished with Pratt, sitting on the bumper of his trailer as it was parked outside in front of the Hotel Bel-Air, in another dig at TMZ over a recent hit piece about the former star of MTV’s “The Hills.” The piece had criticized Pratt, who has been vocal about the issues he and others have had getting approvals and permits to rebuild in the Palisades, for living in a hotel instead of the trailer he said he was living in.

Pratt pointed out the recent threats against him had made living in the trailer — along with his wife and two young boys — an unacceptable risk. He also reminded everyone that the fire that destroyed his home, in addition to prompting his run for office, was the only reason he wasn’t still living there.