WATCH: McDonald’s CEO Struggles Through New Big Arch Burger, Goes Viral

McDonald’s CEO Chris Kempczinski has gone viral on social media after a video of him tasting the new Big Arch burger started circulating online.

Viewers made comments about the fast food chain exec’s awkward demeanor and wording, saying it was clear that he hated the “product” and didn’t really want to eat it.

“I love this product, it is so good. I’m going to do a tasting right now, but I’m going to eat this for my lunch, just so you know,” Kempczinski says in the video, which was shared to drum up interest in the new addition to the McDonald’s menu.

 

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He explained how the burger has “two quarter-pound patties, a delicious Big Arch sauce, and of course, some lettuce, along with crispy onions and pickles.”

Kempczinski awkwardly approached the burger, noting that he “didn’t even know how to attack it,” before taking a hesitant bite, which he described as being bigger than it actually was.

“Mmm, that is so good, that’s a big bite for a Big Arch,” the CEO said, showing the camera the tiny nibble he took out of the massive burger.

Social media commenters didn’t hold back with their mockery.

“What’s the opposite of genuine and authentic?” one popular Instagram comment said.

“That was the smallest first bite I’ve ever seen,” another person agreed.

“This man does not like that ‘product,’” another person wrote.

“Watching the McDonald’s CEO tentatively nibble on the Big Arch like it’s a radioactive artifact from the dollar menu, calling it ‘product’ instead of food, is the most unintentionally hilarious endorsement fail since New Coke,” one X commenter added.

The video was posted to Kempczinski’s Instagram last month, but didn’t go viral until now, just days before the Big Arch is set to debut on McDonald’s menus nationwide on Tuesday, March 3. This fact led to some fans wondering if the awkward video and its promotion is nothing more than a way to get attention for the new fast food menu offering.