At Super Bowl 60, Ad Celebrates 250 Years Of America

Millions of Americans tuned in to the Super Bowl as the event marked its 60th anniversary, but amid football’s biggest night, viewers were reminded of an even greater anniversary — America’s 250th birthday. This year, a primetime ad marked the year-long celebration of America’s semiquincentennial year.

The commercial opened on the Statue of Liberty before sweeping through defining moments in American history. Glimpses of the Wright brothers, Mount Rushmore, the Declaration of Independence, and George Washington crossing the Delaware were interwoven with scenes of modern innovation and technology.

“After 250 years, the American experiment still isn’t finished. It’s been built, tested, carried forward, and fought for,” the ad read. “And we passed it on, hand to hand, life to life. Generations ago ordinary people risked everything to begin it.”

Throughout the thirty seconds, the military threads the scenes together acting as a guardian of America’s progress. The commercial closed celebrating America’s past but also looking towards its future. “250 years later the work continues because freedom is worth it. This year America turns 250.”

The ad aired as a Super Bowl Public Service Announcement (PSA), typically reserved for campaigns aimed at education or social awareness and often produced pro bono by nonprofits or foundations. This time, however, NBC donated the coveted 30-second slot, an opportunity that usually costs around $8 million, to Freedom 250.

Non-partisan Freedom 250 is spearheading the Nation’s 250th birthday celebrations. The organization works in tandem with the White House Task Force 250, along with other federal agencies, to bring the nation’s birthday to life.

“Just as Super Bowl Sunday brings Americans together around a shared love of competition, tradition, and excellence, the 250th anniversary will unite our entire nation in celebration of the values and freedoms that make America exceptional,” said Freedom 250 CEO Keith Krach. “This is our moment to come together as one country and honor the American story and celebrate the bright future ahead.”

While Freedom 250 is hosting events to celebrate the nation all year long, the biggest bash will take place on July 4, 2026. At the National Mall in Washington, D.C. there will be military flyovers, notable speeches, headline performances, and an ending firework display. On the same day in New York, ships and naval vessels from more than thirty countries will into New York Harbor around the Statue of Liberty.