Breast Cancer Survivors Sound Off On Graphic Trans Pride Mural

The UK-based cosmetics brand Lush Cosmetics is all in for trans rights. But some window art at a local store has drawn the ire of breast cancer survivors, who say glorifying voluntary “gender affirming” mastectomies is just wrong.

The photo was posted earlier this month on the Facebook page “Chelmsford for You,” which is dedicated to the historic city about 30 miles north of London. It was one of several store murals meant to celebrate Pride month ahead of the Essex Pride celebration on June 20. Among the expected rainbows, however, the Lush mural stood out. 

It features a tiger with the signature trans flag inspired pink and baby blue stripes, plus pink mastectomy scars. It includes text that says, “Proud of my stripes.” The Facebook account noted that the design was created by queer artist Bucky Ringsell.

The responses online were very negative.

“Ugh. This is DISGUSTING,” one reaction said. “Teenage girls love to shop in your stores and here you are happily encouraging them to CUT OFF THEIR HEALTHY BREASTS in the name of trans pride. This is beyond repulsive. It’s dangerous and sick. No parent should allow their child near your stores.”

Ugh. This is DISGUSTING @LushLtd. Teenage girls love to shop in your stores and here you are happily encouraging them to CUT OFF THEIR HEALTHY BREASTS in the name of trans pride.

This is beyond repulsive. It’s dangerous and sick. No parent should allow their child near your… https://t.co/yfhuGGtL82 pic.twitter.com/h9fRSCXRl5

— Julia Hartley-Brewer (@JuliaHB1) June 14, 2026

Several breast cancer survivors also weighed in on the transgender propaganda masquerading as “art.”

“As a woman who had half a breast removed last year due to cancer, I am writing to raise my concerns about your ‘Proud of My Stripes’ window display,” London-based journalist Janet Murray wrote in an open letter to Chelmsford city council.

“I am also, on behalf of other women who have experienced breast cancer, respectfully requesting its removal,” the post continued. “Because mastectomies are not a fashion statement, an identity marker or something to be celebrated. They are something women undergo because they are ill, because they are frightened, because they are trying to stay alive.”

Murray said she’s not anti-trans and that it’s a “personal choice,” but says she still takes offense to the window display.

“I think I speak for many women who have experienced breast cancer – and for their families – when I say this: Breast removal surgery is not something I regard as cute, playful or empowering,” she added. “Nor is it something I believe retailers should be celebrating.”

She concluded by demanding that the mural be removed, a sentiment echoed by several others.

“Ditto. This is an insult to millions of women who lost their breasts to cancer,” former professional tennis player Martina Navratilova wrote in response to Murray’s letter. 

Lush Cosmetics has a history of fervent LGBT activism. Last fall, the company partnered with the activist group TransActual to create a 24-page illustrated book titled “Dream vs. Reality: creating a world where trans people are safe.” The company also released a pink, blue, and white “Liberation bath bomb” to raise money for trans causes. 

A statement at the time said, “This campaign comes from the heart of the business. Requested by our staff and led by our incredible campaign partners, it comes at a time where positive trans representation is needed to counterpoint some of the toxic narratives that have been shaping public discourse. We hope that the vision presented in this campaign becomes reality and helps to shape a world we can all be proud of.”

Lush Cosmetics did not immediately respond to The Daily Wire’s request for comment on backlash over the image.