Dallas Cowboys Co-Owner Defends Bad Bunny Super Bowl Appearance, Says It’s About Unity, Not Politics

Charlotte Jones, daughter of Dallas Cowboys owner Jerry Jones and current executive vice president and chief brand officer for the team, just weighed in on the Bad Bunny Super Bowl halftime show controversy.

The Cowboys exec praised the decision to showcase the Puerto Rican artist, saying, “Our whole society is based on immigrants.”

However, Bad Bunny is not an immigrant. Born and raised in Puerto Rico, a U.S territory, he is a U.S. citizen by birth.

“I think it’s awesome, and I think our Latina fan base is amazing. And I think when you think about the Super Bowl, you want the No. 1 performer in the world to be there,” Jones said during an appearance on “The Katie Miller Podcast.”

She added, “We’re on a global stage and we can’t ever forget that. Our game goes out to everybody around the world, and to get the premier entertainer to want to be a part of our game, I think, is amazing… We have a mixed culture. Our whole society is based on immigrants that came here and founded our country. I think we can celebrate that. I think the show’s going to be amazing.”

In this episode, I sit down with Dallas Cowboys Co-Owner @cjonescowboys to discuss her life before the NFL, balancing work and motherhood, the popular DCC Netflix series, and more.

0:00 – Introduction
1:39 – Who Is Charlotte Jones in 30 Seconds?
2:21 – Life Before the Dallas… pic.twitter.com/JEIHrEPz2T

— The Katie Miller Podcast (@katiemillerpod) November 11, 2025

The artist’s selection, made in conjunction with Jay-Z’s company Roc Nation, was controversial because of his past anti-ICE statements, including his refusal to schedule any tour stops in the United States due to alleged fears that his fans might be taken into ICE custody at his shows. Miller pressed, asking whether Jones thought it was a political statement, given Bad Bunny’s negative comments about ICE agents.

“I don’t think our game’s about politics,” Jones insisted. “I don’t think people tune in to look at politics. We do everything we can to avoid politics. And I think in that moment, people will be watching the game, they’ll be celebrating music, and nobody will be thinking about what comments on the left side, what comments on the right side. That this is about bringing people together.”

NFL Commissioner Roger Goodell confirmed last month that there are no plans to replace Bad Bunny as the halftime performer despite the mounting backlash.

“It’s carefully thought through,” Goodell said of the performance, as The Daily Wire previously reported. “I’m not sure we’ve ever selected an artist where we didn’t have some blowback or criticism. It’s pretty hard to do when you have literally hundreds of millions of people that are watching.”

“We’re confident it’s going to be a great show,” the commissioner added. “He’s one of the leading and most popular entertainers in the world. That’s what we try to achieve. It’s an important stage for us. It’s an important element to the entertainment value.”

Bad Bunny has called ICE agents “motherf***ers” and “sons of bitches.” He also angered many NFL fans after addressing the backlash that none of his songs were in English, advising them to learn Spanish if they didn’t like it.