‘Drink Up, America’: USDA’s Whole Milk Promo Has The Perfect Trump Twist

The Department of Agriculture is continuing to promote whole milk — this time using a milk-mustachioed President Donald Trump to relay the message.

On the heels of the newly revised food guidelines from the USDA and Health and Human Services (HHS), which now promote healthy fats and protein, the Agriculture Department has brought back the milk mustache.

“Drink up, America,” the USDA message reads, captioning a photo of Trump with a milk mustache.

The photo says, “The milk mustache is back,” and “Drink whole milk.”

Drink up, America.#DrinkWholeMilk ???? pic.twitter.com/eemI31G1wx

— Dept. of Agriculture (@USDA) January 12, 2026

The post was published on Sunday, National Milk Day, and has already racked up more than 2.2 million views.

Agriculture Secretary Brooke Rollins also promoted whole milk, posting on X, “Today, we celebrate the goodness of milk, and this year is EXTRA special! The new, REAL FOOD Dietary Guidelines are putting WHOLE milk front and center, recommending full-fat dairy for better nutrition.”

“Also, milk prices have plummeted over 41% from those SKY-HIGH peaks during Bidenflation – making it easier than ever to enjoy a glass (or three!),” she added. “Biden broke it, [President Donald Trump] is fixing it! Cheers to healthier, more affordable dairy!”

Happy National Milk Day! ????????????

Today, we celebrate the goodness of milk, and this year is EXTRA special!

The new, REAL FOOD Dietary Guidelines are putting WHOLE milk front and center, recommending full-fat dairy for better nutrition.

Also, milk prices have plummeted over 41%… pic.twitter.com/38bvzpcuUh

— Secretary Brooke Rollins (@SecRollins) January 11, 2026

The new Dietary Guidelines for Americans (DGA), which were released on Wednesday, flip the food pyramid upside down, advising Americans to eat whole foods, prioritizing healthy fats and protein, and limiting or avoiding ultra-processed foods.

Whole milk is featured near the top of the new food pyramid, which is now the base of the pyramid.

Both Rollins and HHS Secretary Robert F. Kennedy Jr. have stressed that the war on “healthy fats” and protein is over. Americans, they say, should prioritize high-quality, nutrient-dense protein foods in every meal, including a variety of animal sources, such as eggs, poultry, seafood, and red meat. Plant-sourced protein, such as beans, peas, lentils, legumes, nuts, seeds, and soy, is also recommended.

Credit: HHS

The National Milk Producers Federation, which represents about 18,000 dairy farmers, praised the Trump administration’s new guidance for “recognizing dairy’s critical role in a healthy diet.”

“We are proud to benefit American health in fundamental ways, and we welcome the potential these guidelines hold for expanding upon dairy’s critical role in the diet,” the NMPF said in a statement released Wednesday.

“As also shown in the scientific report that preceded today’s guidelines, reducing or eliminating dairy from the diet leads to undernourishment in key nutrients for millions of Americans,” the statement added. “These guidelines encourage consumption of dairy nutrients critical to human health. Meanwhile, not all fats are created equal, and because the guidelines acknowledge this, dairy’s benefits are better reflected in this iteration of the guidelines.”

Related: RFK Flips The Food Pyramid And Announces Massive Changes To Dietary Guidelines