Kevin Roberts: A Playbook for the Work Ahead

As we enter the final month of 2025, there’s no better time to start thinking about the year ahead and how we as conservatives can find unity in our purpose to save this great nation we call home. It’s our duty as Americans to make sure future generations enjoy the same promise of those who came before us.

At Heritage, we’ve started this conversation, centered around four questions plain enough to ask around the dinner table with your family and significant enough to guide a movement and save a republic:

1. What does it mean to be a flourishing American family?
2. What does it mean to honor the dignity of work and secure the future of?free enterprise?
3. What does it mean to have true national security?
4. What does it mean to be an American citizen?

As readers of The Daily Signal, with its roots stemming from Heritage, you already know we have a point of view based a core set of conservative principles. We’re confident in our thinking and our institution’s 52 years of robust intellectual history to dedicate ourselves to answering these questions.

Taking Back Washington to Save America

We believe that united, good-faith conservatives will engage in this discussion. We are also certain we know what a restored America looks like:

• Marriage and family celebrated, not ignored or mocked.
• Work dignified, wages rising, and two incomes a family choice, not a necessity.
• Borders secure, military strong, enemies deterred.
• Children learning truth—not ideology—in educational institutions that parents control.
• Faith respected, civic virtue restored, patriotism the norm.
• Government limited, debt shrinking, freedom expanding.

We call this Heritage 2.0 inside our organization, where every colleague contributed to its creation. We present it to you as our battle plan to save America.

Let there be no mistake; we are taking back Washington to save America. That puts a target on us—from the uniparty, the entrenched bureaucracy, and the deep state. Now may be a suitable time to reiterate with clarity our message to the purveyors of the status quo: Bring it on.

We sweat not for the elites, but for everyday Americans. We toil not to be keyboard warriors but to chart a course of national renewal. The future of conservatism—a fusion of old and new right—will succeed when we return power to the people.

The Beauty of Our American System

Today’s populism didn’t emerge in a vacuum. It arose from failed leadership, calcified institutions, and elites who prioritized bureaucracy over everyday Americans. The people aren’t seeking minor fixes; they’re challenging the very credibility of the system, and often, they’re spot on. This ought to inspire our movement!

The clearest path to returning power to the people is through a wholehearted rejuvenation of federalism. We will never lose sight of the many millions who feel the weight of the world on their shoulders. More than any organization across the country, Heritage is fully engaged in the work required to ensure a free, self-governing people can raise families and engage in community and commerce with peace, principles, and prosperity.

Of course, the people will decide our future, as President Donald Trump recently noted, appealing to the beauty of our American system. We are clear-eyed that our effort comes at a time of cultural and civic strain. But we’ve been here before. My friend and predecessor Ed Feulner wrote in his book “The March of Freedom” that conservatism is “a broad social movement of diverse but reinforcing beliefs, gathering travelers on the same journey—pilgrims who argue over the topography of their promised land but move in the same direction.”

Building for America’s Next 250 Years

As Vice President JD Vance also said, the forces arrayed against conservatives of all stripes have massive resources, and there is a point where infighting becomes counterproductive.

So, let’s get to work. It’s time to channel that turbulent passion, refine it with cool reason through public deliberation, and build a better America for the next 250 years, rooted in self-governance.

Our Heritage is our future. Through it, together, we will save the republic and secure its future.

The post Kevin Roberts: A Playbook for the Work Ahead appeared first on The Daily Signal.