Social Media Rips Disney’s Plan For AI-Generated Fan Content

Disney CEO Bob Iger alluded to “productive conversations” he’s having with unnamed AI companies — talks that he said could eventually let Disney+ subscribers generate their own content on the platform.

The entertainment exec made the revelation during the company’s fourth-quarter and full-year 2025 earnings conference call this week, saying Disney+ is “in the midst of rolling out the biggest and the most significant changes — from a product perspective, from a technology perspective” since its launch in 2019, per The Hollywood Reporter.

Some of the changes Iger highlighted include “game-like features” and user-generated short-form content generated by AI.

“The other thing that we’re really excited about, that AI is going to give us the ability to do, is to provide users of Disney+ with a much more engaged experience,” the Disney CEO said.

Iger mentioned that “it’s obviously imperative for us to protect our (intellectual property) with this new technology.” 

Though no further details were given, these hints at a user-generated, AI-based future were enough to send social media into a frenzy, with most commenters agreeing it’s a very bad idea.

“Hey! so, we don’t want this! at all, actually! it’s a disgrace to Walt Disney and real animators & artists—also a super quick way to lose your entire fanbase,” one viral X comment said.

“On a serious note, this is a disgrace to the entire animation industry,” another account echoed.

“Imagine going on a years long losing streak at the box office, and thinking the answer was cheaply produced AI slop,” another said.

“User generated AI content on Disney+ is either going to be amazing or absolutely terrible. No middle ground on this one,” a third commenter predicted.

Earlier this year, Disney and Universal teamed up to sue the AI image generation firm Midjourney for what they described as copyright infringement and a “bottomless pit of plagiarism,” as The Daily Wire previously reported.  

The future of AI and how it’s being applied to the entertainment industry has been a hotly debated topic lately among everyone from company execs to actors, unions, and everyday consumers.